A dedicated IP address ensures that you will have a unique numeric identifier on the Internet and that it will not be shared with other people's websites or apps as it happens with a shared hosting account. There are lots of uses for a dedicated IP - for example, when an SSL certificate is needed in the event that you have an electronic store and you want to accept online payments or in the event that you have a login form and you want the information that users submit to be encrypted. A dedicated IP address may also be used for other apps, such as a VoIP server, for instance. Additionally, it shall give more credibility and protection to your websites, given that a network flood to a shared IP won't have any effect on your dedicated IP. In case you host your websites with our company and you have your own web server, you will be able to get one or a number of dedicated IP addresses with only a couple of mouse clicks and to use them in case you cannot use the IP that comes with the web server.